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Privacy policy

Privacy policy

In this privacy policy, we provide information on which personal data we process in connection with our activities and operations, including our luya.bio website. In particular, we provide information on why, how and where we process which personal data. We also provide information about the rights of persons whose data we process.

 

Further data protection declarations and other legal documents such as general terms and conditions, terms of use or conditions of participation may apply to individual or additional activities and operations.

 

We are subject to Swiss data protection law as well as any applicable foreign data protection law, in particular that of the European Union (EU) with the General Data Protection Regulation (GDPR). The European Commission recognizes that Swiss data protection law ensures adequate data protection.

 

Privacy Policy

 

1. Contact Addresses

Responsible entity for the processing of personal data:

 

Luya Foods AG

Wangenstrasse 53

3018 Berne

info@luya.bio

 

In individual cases, there may be other controllers for the processing of personal data or joint controllership with at least one other controller.

 

Data Protection Representation in the European Economic Area (EEA)

 

We have the following data protection representation in accordance with Art. 27 GDPR:

 

VGS Data Protection Partner UG

Am Kaiserkai 69

20457 Hamburg

Germany

 

info@datenschutzpartner.eu

 

The Data Protection Representation serves data subjects and authorities in the European Union (EU) and the rest of the European Economic Area (EEA) as an additional point of contact for inquiries in connection with the GDPR.

 

2. Terms and legal bases

2.1 Terms

Personal data is any information relating to anidentified or identifiable person. A data subjectis a person about whom we process personal data.

 

Processing includes any handling of personal data, regardless of the means and procedures used, such as querying, comparing, adapting, archiving, preserving, reading, disclosing, procuring, recording, collecting, deleting, disclosing, arranging, organizing, storing, modifying, disseminating, linking, destroying and using personal data.

The European Economic Area (EEA) comprises the member states of the European Union (EU) as well as the Principality of Liechtenstein, Iceland and Norway. The General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data.

 

2.2 Legal basis

We process personal data in accordance with Swiss data protection law, in particular the Federal Act on Data Protection (Data Protection Act, DPA) and the Ordinance on Data Protection (Data Protection Ordinance, DPO).

 

We process – if and insofar as the General Data Protection Regulation (GDPR) is applicable – personal data in accordance with at least one of the following legal bases:

 

• Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.

 

• Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data in order to protect the legitimate interests of us or third parties, unless the fundamental freedoms and rights and interests of the data subject prevail. Legitimate interests are, in particular, our interest in being able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner and to communicate about them, to ensure information security, to protect against misuse, to enforce our own legal claims and to comply with Swiss law.

 

• Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under any applicable law of member states in the European Economic Area (EEA).

 

• Art. 6 para. 1 lit. e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.

 

• Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.

 

• Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data in order to protect the vital interests of the data subject or another natural person.

 

3. Nature, scope and purpose

We process the personal data that is required to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Such personal data may fall into the categories of inventory and contact data, browser and device data, content data, meta or marginal data and usage data, location data, sales data as well as contract and payment data.

We process personal data for the duration required for the respective purpose(s) or by law. Personal data that no longer needs to be processed is anonymized or deleted.

 

We may have personal data processed by third parties. We may process personal data jointly with third parties or transfer it to third parties. Such third parties are in particular specialized providers whose services we use. We also guarantee data protection for such third parties.

 

We only process personal data with the consent of the data subject. If and to the extent that processing is permitted for other legal reasons, we may refrain from obtaining consent. For example, we may process personal data without consent in order to fulfill a contract, to comply with legal obligations or to protect overriding interests.

 

We also process personal data that we receive from third parties, obtain from publicly accessible sources or collect in the course of our activities and operations, if and to the extent that such processing is permitted by law.

 

4. Communication

We process personal data in order to be able to communicate with third parties. In this context, we process in particular data that a data subject transmits when making contact, for example by post or e-mail. We may store such data in an address book or with comparable tools.

 

Third parties who transmit data about other persons are obliged to guarantee data protection for such data subjects. Among other things, the accuracy of the personal data transmitted must be ensured.

 

We use selected services from suitable providers in order to be able to communicate better with third parties.

 

We use in particular:

 

• bexio: Customer Relationship Management (CRM); Service provider: bexio AG (Switzerland); Information on data protection: Privacy policy, “Cloud and data security”, “Data security – definition and measures for companies”.

 

• Google Forms: Online forms service; Service provider: Google; Google Forms-specific information on data protection: “Security, compliance and privacy”.

 

• Microsof t Forms: Online forms service; Service provider: Microsoft; Microsoft Forms- specific data protection information: “Privacy and compliance”, “Security and data protection”.

 

• Pipedrive: Customer Relationship Management (CRM); Service provider: Pipedrive OÜ (Estonia); Privacy Policy: Privacy Policy, “Data Controller and Data Processor”.

 

5. Applications

We process personal data about applicants to the extent necessary to assess their suitability for an employment relationship or for the subsequent performance of an employment contract. The required personal data results in particular from the information requested, for example in the context of a job advertisement. We may publish job advertisements with the help of suitable third parties, for example in electronic and printed media or on job portals and job platforms.

 

We also process personal data that applicants voluntarily disclose or publish, in particular as part of cover letters, CVs and other application documents as well as online profiles.

 

We process – if and insofar as the General Data Protection Regulation (GDPR) is applicable – personal data about applicants, in particular in accordance with Art. 9 para. 2 lit. b GDPR.

 

We may allow applicants to enter their details in our talent pool so that they can be considered for future vacancies. We may also use such information to maintain contact and p r o v i d e updates. If we assume that an applicant is suitable for a vacancy based on the information provided, we can inform the applicant accordingly.

 

We use selected services from suitable third parties to fill vacancies by means of e-recruitment. and to enable and manage applications. We use in particular:

 

• JOIN: E-Recruitment; Service provider: JOIN Solutions AG (Switzerland); Privacy policy: Privacy policy.

 

6. Data security

We take suitable technical and organizational measures to ensure data security appropriate to the respective risk. With our measures, we ensure in particular the confidentiality, availability, traceability and integrity of the personal data processed, without being able to guarantee absolute data security.

 

Access to our website and our other online presence takes place using transport encryption (SSL / TLS, in particular with the Hypertext Transfer Protocol Secure, abbreviated to HTTPS). Most browsers indicate transport encryption with a small padlock in the address bar.

 

Our digital communication – like all digital communication in general – is subject to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA) and other countries. We cannot directly influence the corresponding processing of personal data by secret services, police forces and other security authorities. We also cannot rule out the possibility that individual data subjects may be subject to targeted surveillance.

 

7. Personal data abroad

We generally process personal data in Switzerland and the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular in order to process it or have it processed there.

 

We may export personal data to all countries and territories on earth and elsewhere in the universe, provided that the law there guarantees adequate data protection in accordance with the decision of the Swiss Federal Council and – if and insofar as the General Data Protection Regulation (GDPR) is applicable – in accordance with the decision of the European Commission.

 

We may transfer personal data to countries whose laws do not guarantee adequate data protection, provided that data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or with other suitable guarantees. Exceptionally, we may export personal data to countries without adequate or appropriate data protection if the special requirements under data protection law are met, for example the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. On request, we will be happy to provide data subjects with information about any guarantees or provide a copy of any guarantees.

 

8. Rights of data subjects

8.1 Data protection claims

We grant data subjects all rights in accordance with the applicable data protection law. Data subjects have the following rights in particular:

 

• Information: Data subjects can request information as to whether we process personal data about them and, if so, what personal data is involved. Data subjects also receive the information required to assert their data protection claims and ensure transparency. This includes the processed personal data as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries and the origin of the personal data.

 

• Correction and restriction: Data subjects can have incorrect personal data corrected, incomplete data completed and the processing of their data restricted.

 

• Deletion and objection: Data subjects can have their personal data deleted (“right to be forgotten”) and object to the processing of their data with effect for the future.

 

• Data disclosure and data transfer: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.

 

We may defer, restrict or refuse the exercise of the rights of data subjects to the extent permitted by law. We may inform data subjects of any requirements that must be met in order to exercise their rights under data protection law. For example, we may refuse to provide information in whole or in part with reference to business secrets or the protection of other persons. For example, we may also refuse to delete personal data in whole or in part with reference to statutory retention obligations.

 

In exceptional cases, we may charge costs for the exercise of rights. We will inform affected persons of any costs in advance.

 

We are obliged to take appropriate measures to identify data subjects who request information or assert other rights. Data subjects are obliged to cooperate.

 

8.2 Legal protection

Data subjects have the right to enforce their data protection claims by legal means or to lodge a complaint with a competent data protection supervisory authority.

 

The Federal Data Protection and Information Commissioner (FDPIC) is the data protection supervisory authority for complaints by data subjects against private controllers and federal bodies in Switzerland.

 

European data protection supervisory authorities for complaints from data subjects – if and insofar as the General Data Protection Regulation (GDPR) is applicable – are organized as members of the European Data Protection Board (EDPB). In some member states in the European Economic Area (EEA), the data protection supervisory authorities are federally structured, particularly in Germany.

 

9. Use of the website

9.1 Cookies

We may use cookies. Cookies – our own cookies (first-party cookies) as well as cookies from third parties whose services we use (third-party cookies) – are data that are stored in the browser. Such stored data need not be limited to traditional cookies in text form.

 

Cookies can be stored in the browser temporarily as “session cookies” or for a certain period of time as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. In particular, cookies make it possible to recognize a browser the next time it visits our website and thus, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example.

 

Cookies can be completely or partially deactivated and deleted at any time in the browser settings. Without cookies, our website may no longer be fully available. We actively request – at least if and insofar as necessary – express consent to the use of cookies.

 

For cookies that are used to measure success and reach or for advertising, a general objection (“opt-out”) is possible for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAd- Choices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

 

9.2 Logging

We may log at least the following information for each access to our website and our other online presence, insofar as this information is transmitted to our digital infrastructure during such access: Date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual sub-page of our website accessed including amount of data transferred, last website accessed in the same browser window (referrer).

 

We record such information, which may also constitute personal data, in log files. The information is required in order to provide our online presence in a permanent, user-friendly and reliable manner. The information is also required to ensure data security – also by third parties or with the help of third parties.

 

9.3 Tracking pixel

We can integrate tracking pixels into our online presence. Tracking pixels are also known as web beacons. Tracking pixels – including those from third parties whose services we use – are usually small, invisible images or scripts written in JavaScript that are automatically retrieved when our online presence is accessed. Tracking pixels can be used to collect at least the same information as log files.

 

10. Notifications and messages

We send notifications and messages by e-mail and via other communication channels such as instant messaging or SMS.

 

10.1 Success and reach measurement

Notifications and messages may contain web links or tracking pixels that record whether an individual message has been opened and which web links have been clicked on. Sol-Web links and tracking pixels can also record the use of notifications and messages on a personal basis. We require this statistical recording of usage for measuring success and reach in order to be able to send notifications and messages effectively and in a user-friendly, permanent, secure and reliable manner based on the needs and reading habits of the recipients.

 

10.2 Consent and objection

You must always consent to the use of your e-mail address and your other contact addresses, unless the use is permitted for other legal reasons. We may use the “double opt-in” procedure to obtain double confirmation of your consent. In this case, you will receive a message with instructions for double confirmation. We may log the consent obtained, including the IP address and time stamp, for reasons of proof and security.

 

You can object to receiving notifications and communications such as newsletters at any time. With such an objection, you can at the same time object to the statistical recording of usage for measuring success and reach. Necessary notifications and communications in connection with our activities and operations remain reserved.

 

10.3 Service provider for notifications and messages

We send notifications and messages with the help of specialized service providers. We use in particular:

 

• Mailchimp: Communication platform; Service provider: The Rocket Science Group LLC DBA Mailchimp (USA) as a subsidiary of Intuit Inc. (USA); Information on data protection: Privacy Policy (Intuit) including “Country and Region-Specific Terms”, “Frequently Asked Questions about Data Protection at Mailchimp”, “Mailchimp and European Data Transfers”, “Security”, Cookie Policy, “Privacy Rights Requests”, “Legal Provisions”.

 

11. Social Media

We are present on social media platforms and other online platforms in order to communicate with interested persons and to p r o v i d e information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

 

The general terms and conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply. In particular, these provisions provide information about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.

 

We are jointly responsible with Meta Platforms Ireland Limited (Ireland) for our social media presence on Facebook, including the so-called Page Insights, insofar as and to the extent that the General Data Protection Regulation (GDPR) is applicable. Meta Platforms Ireland Limited is part of the Meta companies (including in the USA). The Page Insights provide information about how visitors interact with our Facebook presence. We use Page Insights to provide our social media presence on Facebook in an effective and user-friendly way.

Further information on the type, scope and purpose of data processing, information on the rights of data subjects and the contact details of Facebook and Facebook’s data protection officer can be found in Facebook’s privacy policy. We have concluded the so-called “Controller Addendum” with Facebook and thus agreed in particular that Facebook is responsible for guaranteeing the rights of data subjects. For the so-called Page Insights, the corresponding information can be found on the page “Information on Page Insights” including “Information on Page Insights data”.

 

12. Third party services

We use the services of specialized third parties in order to be able to carry out our activities and operations in a permanent, user-friendly, secure and reliable manner. Among other things, we c a n use such services to embed functions and content in our website. In the case of such embedding, the services used collect the IP addresses of users at least temporarily for technically compelling reasons.

 

For necessary security, statistical and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized or pseudonymized form. This is, for example, performance or usage data in order to be able to offer the respective service.

 

We use, in particular:

• Google services: Provider: Google LLC (USA) / Google Ireland Limited (Ireland) for users in the European Economic Area (EEA) and Switzerland; General information on data protection: “Privacy and Security Principles”, Privacy Policy, “Google is committed to complying with applicable data protection laws”, “Privacy Guide for Google Products”, “How we use data from websites or apps on or in which our services are used” (information provided by Google), “Types of cookies used by Google and other technologies”, “Personalized advertising” (activation / deactivation / settings). (information from Google), “Types of cookies and other technologies used by Google”, “Personalized advertising” (activation / deactivation / settings).

 

• Services from Microsoft: Provider: Microsoft Ireland Operations Limited (Ireland) for users in the European Economic Area (EEA), Switzerland and the United Kingdom / Microsoft Corporation (USA) for users in the rest of the world; General information on data protection: “Data protection at Microsoft”, “Data protection and privacy”, Privacy Policy, “Data and privacy settings”.

 

12.1 Digital infrastructure

We use the services of specialized third parties in order to make use of the necessary digital infrastructure in connection with our activities and operations. These include, for example, hosting and storage services from selected providers.

 

We use, in particular:

• Google Cloud including Google Cloud Platform (GCP): Storage space and other infrastructure; Google Cloud-specific providers: Google/ LLC (USA) for users in the USA / Google Ireland Limited or Google Commerce Li- mited (both Ireland) for users in the European Economic Area (EEA) and Switzerland (see “Google Contracting Entity” for providers in other countries); Google Cloud-specific information: “Privacy Resource Center”, “Data Protection”, “Compliance Resource Center”, “Trust and Security”.

• Hostpoint: Hosting; Service provider: Hostpoint AG (Switzerland); Data protection information: Data protection declaration.

• Microsoft Azure: Storage space and other infrastructure; Provider: Microsoft; Microsoft Azure-specific information: “Data protection in Azure”.

• WordPress.com: Blog hosting and website builder; Service provider: Automattic Inc (USA) / Aut O’Mattic A8C Ireland Ltd (Ireland) for users in Europe and elsewhere; Privacy Policy: Privacy Policy, Cookie Policy.

 

12.2 Automation and integration of apps and services

We use specialized platforms to integrate and connect existing third-party apps and services. We can also use such “no-code” platforms to automate processes and activities with third-party apps and services.

 

We use, in particular:

• Microsof t Power Automate including Microsof t Power Platform: Integrated application platform; Provider: Microsoft; Microsoft Power Platform-specific information on data protection: “Compatibility and data protection”, “Data storage and governance”,”Security”.

• Zapier: Automation and integration of apps and services; Service provider: Zapier Inc. (USA); Privacy Policy: Privacy Policy, “Data Privacy at Zapier”, “Data Privacy & Se- curity FAQ”, “Security and Compliance”.

 

12.3 Online collaboration

We use third-party services to enable online collaboration. In addition to this privacy policy, any directly visible conditions of the services used, such as terms of use or privacy policies, also apply.

 

We use in particular:

• Notion: Platform for team collaboration; Service provider: Notion Labs Inc. (USA); Privacy Policy: Privacy Policy, “Security & Privacy”, Cookie Policy.

• Microsoft Teams: Platform for productive collaboration, in particular with audio and video conferencing; Service provider: Microsoft; Teams-specific information: “Data protection and Microsoft Teams”.

 

12.4 Social media functions and social media content

We use third-party services and plugins to embed functions and content from social media platforms and to enable the sharing of content on social media platforms and in other ways.

 

We use in particular:

• Facebook (social plugins): Embedding Facebook functions and Facebook content, for example “Like” or “Share”; Provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Privacy policy.

• Instagram platform: Embedding Instagram content; Service provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Privacy Policy (Instagram), Privacy Policy (Facebook).

• LinkedIn Consumer Solutions Platform: Embedding functions and content from LinkedIn, for example with plugins such as the “Share Plugin”; Provider: Microsoft; LinkedIn-specific information: “Data protection” (“Privacy”), data protection declaration, cookie policy, cookie management / objection to e-mail and SMS communication from LinkedIn, objection to interest-based advertising.

• TikTok (social plugins): Embedding functions and content from TikTok, for example “Share to TikTok”; Providers: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; Information on data protection: Privacy Policy, “Privacy Policy for Younger Users”, Cookie Policy, “Privacy and Cookie Policy for TikTok for Business” (“TikTok for Business – Privacy and Cookie Policy”).

 

12.5 Card material

We use third-party services to embed maps in our website. We use in particular:

• Google Maps including Google Maps Platform: Map service; Provider: Google; Google Maps-specific information: “How Google uses location information”.

• MapTiler: Map service; Service provider: MapTiler AG (Switzerland); Privacy policy: Privacy policy.

 

12.6 Documents

We use third-party services to integrate documents into our website. Such documents may include PDF files, presentations, tables and text documents. We can thus enable not only the viewing, but also the editing or commenting of such documents.

 

We use in particular:

• Canva: Digital documents; Provider: Canva Pty Ltd (Australia); Information on data protection: Privacy Policy, “Trust”, “Security at Canva”, Cookie Policy, “Policies”.

• Google Docs: Documents, presentations and spreadsheets; Service provider: Google; Google Docs-specific information: “Data protection in Google Docs, Google Sheets and Google Presentations”.

• Microsoft 365 (also Microsoft Office 365): Text documents, presentations and spreadsheets; Provider: Microsoft; Microsoft 365-specific information: “Data protection and security with Microsoft 365”.

 

12.7 Payments

We use specialized service providers to process our customers’ payments securely and reliably. The legal texts of the individual service providers, such as general terms and conditions or data protection declarations, also apply to the processing of payments.

 

We use in particular:

• Payrexx: Processing of payments; Service provider: Payrexx AG (Switzerland); Information on data protection: “Guidelines” including privacy policy.

 

12.8 Advertising

We use the option of displaying targeted advertising on third parties such as social media platforms and search engines for our activities and operations.

In particular, we would like to use such advertising to reach people who are already interested in our activities and operations or who might be interested in them (remarketing and targeting). For this purpose, we may transmit relevant – possibly also personal – data to third parties who make such advertising possible. We can also determine whether our advertising is successful, i.e. in particular whether it leads to visits to our website (conversion tracking).

Third parties with whom we advertise and with whom you are logged in as a user may be able to assign the use of our website to your profile there.

 

We use in particular:

 

• Facebook advertising (Facebook Ads): Social media advertising; Service provider: Meta Plat- forms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting, in particular with the Facebook pixel and custom audiences including lookalike audiences, privacy policy, “Advertising preferences” (user registration required).

• Google Ads: Search engine advertising; Service provider: Google; Google Ads-specific information: Advertising based on search queries, among other things, whereby various domain names – in particular doubleclick.net, googleadservices.com and googlesyndication.com – are used for Google Ads, “Advertising” (Google), “Manage displayed ads directly from ads” (“Control the ads you see when you see them”).

• Instagram Ads: Social media advertising; Service provider: Meta Platforms Ireland Limited (Ireland) and other Meta companies (including in the USA); Data protection information: Remarketing and targeting in particular with Facebook pixels and custom audiences including lookalike audiences, privacy policy (Instagram), data protection declaration (Facebook), “advertising preferences” (Instagram) (registration as user).

• LinkedIn Ads: Social media advertising; Service provider: LinkedIn Corporation (USA) / Linke- dIn Ireland Unlimited Company (Ireland); Privacy Policy: Remarketing and Tar- geting in particular with the LinkedIn Insight Tag, “Privacy Policy”, Privacy Policy, Cookie Policy, Objection to personalized advertising.

• Microsoft Advertising: Search engine advertising on Bing, DuckDuckGo and Yahoo!; Service provider: Microsoft; Microsoft Advertising-specific information: “Microsof t Advertising Privacy Policy”, “Microsof t Advertising Policies: Legal, Privacy and Security”, “Advertising Settings” (objection to personalized advertising).

• TikTok Ads: Social media advertising; Service providers: TikTok Information Technologies UK Limited (United Kingdom) and TikTok Technology Limited (Ireland) for users in the European Economic Area (EEA), the United Kingdom and Switzerland / TikTok Inc. (USA) for users in the USA / TikTok Pte. Ltd. (Singapore) for users in the rest of the world; information on data protection: Remar- keting and targeting in particular with the TikTok pixel, privacy policy, “Privacy Policy for Younger Users”, cookie policy, “Privacy and Cookie Policy for TikTok for Business” (“TikTok for Business – Privacy and Cookie Policy”).

13. Success and reach measurement

We try to determine how our online offering is used. In this context, we can, for example, measure the success and reach of our activities and operations as well as the effect of third-party links to our website. We can also, for example, test and compare how different parts or versions of our online offering are used (“A/B test” method). Based on the results of the success and reach measurement, we can in particular correct errors, strengthen popular content or make improvements to our online offering.

 

In most cases, the IP addresses of individual users are stored to measure success and reach. In this case, IP addresses are generally shortened (“IP masking”) in order to comply with the principle of data minimization through the corresponding pseudonymization.

Cookies may be used to measure success and reach and user profiles may be created. Any user profiles created include, for example, the individual pages visited or content viewed on our website, information on the size of the screen or browser window and the – at least approximate – location. In principle, any user profiles are only created pseudonymously and are not used to identify individual users. Individual third-party services with which users are registered may be able to assign the use of our online offering to the user account or user profile with the respective service.

We use in particular:

• Google Analytics: Performance and reach measurement; Service provider: Google; Google Analytics-specific information: Measurement also across different browsers and devices (cross-device tracking) and with pseudonymized IP addresses, which are only transmitted in full to Google in the USA in exceptional cases, “Data protection”, “Browser add-on to deactivate Google Analytics”.

• Google Tag Manager: Integration and management of other services for success and reach measurement as well as other services from Google and third parties; Provider: Google; Google Tag Manager-specific information: “Data collected with Google Tag Manager”; further information on data protection can be found in the individual integrated and managed services.

14. Final provisions

We have created this privacy policy with the privacy policy generator of Datenschutzpartner.

We may amend and supplement this privacy policy at any time. We will inform you of such amendments and additions in an appropriate form, in particular by publishing the current data protection declaration on our website.

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