oh so juicy!

Next-level #juiciness with the newest meat alternatives from Luya!
To our products

Hi! We’re Luya.

We’re on a mission to stop bland fake meats and long lists of ingredients with incredibly tasty, 100% natural organic meat alternatives that redefine juiciness and taste.
Tell me more

What makes
Luya so juicy?

Our products are made of chickpeas and okara, which is another name for soy pulp. We combine these two ingredients using traditional fermentation to bring you the juiciest and tastiest possible chunks and patties.
100% natural
organic ingredients
No additives or artificial flavors
Rich in protein
and fiber
100% vegan and cruelty-free

Our products

A backyard BBQ, a dinner party or a vegan weeknight dinner – with Luya, you always have an incredibly tasty meat alternative at your fingertips that’s sure to wow your friends and family!

Where can
you find us?

Luya is available as of May 30, 2022 in your local Coop grocery store and already now in selected restaurants
Finder
What others are saying.

Our
Community

Somnuk
Trichit
Head Chef LILY'S
"As a chef, Luya gives me many options to use different preparation methods and come up with creative dishes. At the same time, Luya is not only healthy but also really delicious, super juicy and has a firm bite."
Ulla
Killing Pepper
Chef & Food Stylist
“For me, as a food stylist and culinary consultant, Luya is the perfect ingredient. It's a great product that has inspired me to dream up new creative cooking and ingredient combinations. In addition, Luya embodies a new food consciousness."
Patrizia
Catalano
Recipe Developer tibits
"What I like best is the concept of sustainability behind Luya: Creating a new food from a by-product. Not a meat alternative, but an incredibly versatile ingredient. That's the future of food production."
What others have to say

Our
Community

Somnuk
Trichit
Head Chef LILY'S
"As a chef, Luya gives me many options to use different preparation methods and come up with creative dishes. At the same time, Luya is not only healthy but also really delicious, super juicy and has a firm bite."
Ulla Killing Pepper
Chef & Food Stylist
“For me, as a food stylist and culinary consultant, Luya is the perfect ingredient. It's a great product that has inspired me to dream up new creative cooking and ingredient combinations. In addition, Luya embodies a new food consciousness."
Patrizia Catalano
Recipe Developer tibits
"What I like best is the concept of sustainability behind Luya: Creating a new food from a by-product. Not a meat alternative, but an incredibly versatile ingredient. That's the future of food production."
Jetzt CO2-Sparer werden

Der CO2
Kalkulator

1.554.275 kg

...CO2 wurden bereits durch Luya eingespart. Denn mit jeder Portion Luya sparst Du 98% CO2 im Vergleich zur gleichen Menge Fleisch. Maximaler Geschmack bei minimalem Impact – das ist Luya.